News Article

New York, NY (March 5, 2018) --- Southwest Invasion today unveiled a partial lineup for their seventh annual Southwest Invasion concert series, held March 15-17 in Austin, TX. The free, all ages, three-day live music event is hosted by Whole Foods Market and supports Whole Planet Foundation and its mission to alleviate poverty in the United States and around the globe.

Built around a philosophy of discovery, the Southwest Invasion creates a village of emerging and legacy artists, goods, non-profit organizations and more for an audience of 15,000 people on the rooftop plaza of the Whole Foods Market flagship store in downtown Austin. This first wave of announced artists include Chris Carrabba of Dashboard Confessional, Larkin Poe, In The Valley Below, DOROTHY, Gothic Tropic, A Place To Bury Strangers, Elise Trouw, Jukebox the Ghost, Lola Marsh, UNI, Dear Rouge, Striking Matches, Sego, KOLARS, Jared & the Mill, Dizzy, Gordi, Caught A Ghost, Lawrence and SUR.

The official RSVP is now open here.

Southwest Invasion will once again play host to interactive opportunities with goods developed by microenterprises and socially responsible brands. Sponsors of this year’s Southwest Invasion include presenting sponsor Schwinn, Califia Farms, Health-Ade Kombucha, Beanfields Bean Chips, RX Bar and QSC Pro Audio.  You can find out more about all of the sponsors and listen to their special Southwest Invasion Spotify playlists here: https://swinvasion.com/2F5dYKt .

New to this year’s event will be the Southwest Invasion Whole Planet Foundation Artist Ambassador. Whole Planet Foundation is a Whole Foods Market non-profit dedicated to alleviating global poverty for the world’s poorest people – mostly women - through microcredit. Jenn Bostic was a natural pick for the first-ever Artist Ambassador and will be participating as both host and performer during the three-day event. March marks Whole Planet Foundation’s Prosperity Campaign and this year their aim is to reach 88,000 more people by raising funds in Whole Foods Market stores and online between March 1-31. Please visit https://swinvasion.com/2F3hJjj to learn more on how you can help. 

Additional announcements for this year’s Southwest Invasion will be made soon. Please visit the event’s website at http://southwestinvasion.com for all the details.

About Whole Foods Market® 

For 39 years, Whole Foods Market has been the world’s leading natural and organic foods retailer. As the first national certified organic grocer, Whole Foods Market has over 470 stores in the United States, Canada and United Kingdom. Whole Foods Market has been ranked one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 20 consecutive years. To learn more about Whole Foods Market, please visit media.wfm.com.

About Quantum Collective 

The Quantum Collective is an innovative marketing group that works to expand awareness by building complementary communities to support artists, musicians, celebrities and consumer brands through original programs, live entertainment and experiential events. Quantum Collective will present its 7th annual Southwest Invasion live music event in Austin, TX. Hosted by Whole Foods Market and benefitting the Whole Planet Foundation, the Southwest Invasion village, which takes over the rooftop of the Whole Foods store in downtown Austin, pairs socially responsible products with performances by emerging and legacy musicians. Artists and products selected for previous Southwest Invasion events have gone on to global success within months of the event, including products such as Health-Ade Kombucha and Califia Farms, and artists Imagine Dragons, The Lumineers, Capital Cities, Pentatonix and more.