Held in Austin, TX as a complement to the South by Southwest Music and Media Conference, Southwest Invasion began as a music and experiential event in 2012. Over the past four years, it has grown into a three-day concert series and lifestyle village open to the public, hosted at the Whole Foods Market flagship store’s rooftop and courtyard square. Southwest Invasion draws over 12,000 fans annually who come to watch more than 30 concerts by emerging and legacy bands as well as interact with goods and services developed by microenterprises and socially responsible brands.
Since its inception, the event has earned a reputation for selecting bands and brands on the cusp of widespread success, including Imagine Dragons, the X Ambassadors and Pentatonix, whose careers broke through to the mainstream shortly after their performances. Similarly, innovative companies such as FitBit and Amazon MP3 took off not long after their introduction to Southwest Invasion audiences.
Previous Southwest Invasion concerts have featured performances by Imagine Dragons, The Lumineers, Capital Cities, Pentatonix, Kongos, X Ambassadors, A Great Big World, Mary Lambert as well as G Love, Matisyahu, Lisa Marie Presley, Suzanne Vega and The Zombies. Lifestyle partners at prior events include Amazon MP3, FitBit, Klean Kanteen, Lagunitas Brewing, Uber and True Organic.
Southwest Invasion is curated and produced by Quantum Collective, a consortium of music industry leaders including Liz Leahy, founder and CEO of Tech Company Section 101, and Dan Silver, VP of Creative at Riptide Music Group and longtime record producer of several well-known artists.
Importantly, the event benefits the Whole Planet Foundation and Quantum Collective is a partner with their Musicians for Microcredit™ program, which engages musicians to use their platform to alleviate global poverty.
Whole Foods Market Rooftop Plaza
525 North Lamar Boulevard. Austin, TX
Thursday, March 16, 2017 | 11am-7pm
Friday, March 17, 2017 | 11am-7pm
Saturday, March 18, 2017 | 11am-7pm
Southwest Invasion supports and helps to increase brand awareness for the Whole Planet Foundation, whose mission it is to alleviate poverty worldwide through Entrepreneurship.
The Whole Planet Foundation is a private, nonprofit organization established by Whole Foods Market. They have provided $65 million in microloans to over 1 million entrepreneurs in 68 countries across Asia, Africa, the Americas and the Middle East.
Click here to visit the Whole Planet Foundation
The Quantum Collective is an innovative marketing group that works to expand awareness by building complementary communities to support artists, musicians, celebrities and consumer brands through original programs, live entertainment and experiential events.
Quantum Collective will present its 6th annual Southwest Invasion lifestyle event during the 2017 SXSW conference in Austin, TX. A concert series held in partnership with the Whole Planet foundation, the Southwest Invasion village, which takes over the rooftop of the Whole Foods store in downtown Austin, pairs socially responsible products and services with performances by emerging and legacy musicians. Artists and products selected for previous Southwest Invasion events have gone on to global success within months of the event, including products such as FitBit and Lagunitas Brewing, and artists Imagine Dragons, The Lumineers, Capital Cities, Pentatonix and A Great Big World.