2016 artist Lineup

Every March the music industry, and music fans, converge on the southwestern city of Austin, Texas for the annual SXSW Music Festival. Nestled away, just steps from the SXSW chaos, is the Southwest Invasion, an event that brings together great vibe, good eats, and an all-star music lineup that's accessible to everyone. 

This three-day, FREE, all ages event attracts a healthy mix of industry, artists, and local residents to a very unique setting atop Whole Foods' flagship store in downtown Austin on North Lamar Blvd.

Get Ready for Southwest Invasion 2017!


Listen on Spotify

LIVE on #Periscope: Paper Lions https://t.co/q8OzRVCiCQ https://t.co/zktldw2tMY
RT @RolandChris: Roland and BOSS at #SouthwestInvasion https://t.co/P0gXYINw7P @sw_invasion @roland_us @bossfx_us
LIVE on #Periscope: . #Sustainability talk w/ @hopsandjosh in the #TapRoom #CraftBeer https://t.co/xrdUSUKaPA
LIVE on #Periscope: Founder @hopsandjosh speaking about sustainability for an Austin Energy event in the tap room #… https://t.co/4IL0eQE3rv

Our Story

Its our 5th Year Anniversary! Discover how this initial grassroots effort grew into an amazing live music and experiential event.



Media Gallery

Can't wait for Soutwest Invasion 2016? Relive past Southwest Invasions by visting our media gallery.



Press Coverage 

Extra, extra, read all about it! Check out all the amazing press coverage about the Southwest Invasion.


Roland at Southwest Invasion 2016
Southwest Invasion Trailers
Latest news
Join the Party on Periscope
Posted on 3/16/16
Download the FREE Periscope app and follow us, @SW_Invasion. Artists and brands will be taking over the Southwest Invasion Periscope all week! During the event, you can also catch LIVE performances, behind-the-scenes videos, and exclusive backstage interviews with the artists. 
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Recent Press
Southwest Invasion Sponsors
Fiverr Clif Bar Zico Coconut Water
Dogfish Head Beer Roland True Organic Juice Mocktails Foodee
Hops and Grain Brewing Califia Farms Purely Elizabeth
Whole Planet Foundation Section 101 Riptide Music Group
Fara Coffee Mamma Chia Rishi Tea Uber Front Row Center Marketing Redboot PR